You can’t build the next generation of tech without the next generation…

Gen Z have more screen time than you, they’re part machine and fast approaching the singularity. Digital trends and complex social graphs move for them in real time while their attention spans trend towards zero. Anyone under the age of 25 isn't even reading this anymore.

Zoomers have the largest distrust in universities, government, politics, banks, the media, and basically every other institution that exists (real)

They work jobs as a way to support their lifestyle and personal goals, rather than as a central focus of their lives. They’re looking to ESCAPE THE MATRIX.

For many, this means giving crypto a go. From 2023 to 2024 the percentage of zoomies that held crypto increased 16% to 37%

These kids are risk on. They’re seeing the writing on the wall for trad systems and they’re saying, hey, lets try something new. Even though there are concerns around regulation (41% in prev survey) lack of knowledge (43%) and cost of living constraints (29%) they are STILL testing the waters with their pre-career capital.

Not only are they risk on - they’re basically already crypto-native, with online gaming one-shotting them into being globally interconnected, tapped into digital collectable assets, pseudo anonymous, and at home on Discord and Twitter.

****It’s now our job to make crypto (a natural extension of their digital-first worldview) a more viable avenue for their financial growth and independence.

****What the crypto industry can do to make itself more zoomer friendly:

• Cater to them in their language and media (read on for ideas on how to do this)
• Create more zoomer native apps (oh wow so simple)
• Education but not the boring kind 👍  E.G - educate on risk curves (going 100x leverage is risky, trying apps with low barriers to entry isn’t super risky, getting a job in the industry isn’t that risky)
• Someone needs to become a “crypto career” influencer
• App-first onboarding. Show friends apps, DO NOT try and explain how crypto works lmao
• i’m out of ideas

In reality onboarding will mostly be app based. If crypto is able to cater apps and platforms to the sensibilities of this group, then they will in turn charge up distribution beyond what we’ve previously seen. So lets look at apps: